Facebook is the largest social networking site in the world, with 1.94 billion+ active users as of March 2017. Marketers are increasingly paying attention to Facebook since the audience is so large and engaged.
Marketers can reach people by direct Facebook advertising or by non-advertising avenues (social media marketing and/or content marketing).
Adapted from Definition of Facebook
When it comes to Facebook Pages, the Engagement rate is more valuable than the number of Page "Likes". It's one thing to "Like" the Page, and it is another thing to interact or engage with the Page. Here is why this matters to business owners. Engagement Rate - Facebook Pages and Business Owners: As Facebook [...]
We see that the Facebook Page post reach number is small on the Facebook Page Manager App. We want to get a greater reach so that we can get our post seen by more people. Then we check the Facebook website and see that the reach numbers are much larger. The we wonder what is [...]
In an announcement, Facebook announced that they would be removing all inactive Facebook Page "LIKERS" from the total Page LIKE count on March 5, 2015. These "inactive" users are memorialized and deactivated accounts. They will NOT remove inactive users who are NOT memorialized and who have not deactivated their accounts. Here is what they officially wrote on [...]
We cannot be "business all the time" on our social media networks. Sometimes we just need to let our hair down, and have a good laugh. We cannot go hard with business on our social media because it will wear out right slap out. Here's why! https://twitter.com/4JeffBrown/status/559481557371867137 If we want to be well-rounded, we have [...]
Teens can go missing a lot. Many return after a time to their families without incident. Others, not so much. Getting the word out quickly can sometimes mean the difference between life and death. If a teen has been kidnapped, time is of the essence. Getting the information out is critical. Here is an example [...]
How do I get more shares on my Facebook Page? Facebook shares are an important part of the life blood of a successful Facebook Page. Shares dramatically increase a Page's visibility. Facebook Edgerank loves them as well. Here are some key points to get you thinking; possibly in a new way that could produce better results. [...]
If your business is using Facebook as a marketing tool, then you are sticking your head way out the "Internet" window. A mistake in your Facebook Profile privacy settings could cause you some personal as well as business pain. Are you vulnerable? A quick survey of the participants in my Halifax social media program revealed several "Public" settings for [...]
With daily reach decreasing dramatically for many company Facebook Pages each and every day it seems, companies are going to have to be very strategic with their social media marketing. Those that think otherwise will see their visibility on Facebook diminish. Here is what I am talking about. This chart comes from social.ogilvy.com. [Percentage of Page [...]
I received an urgent email from someone who messed up on Facebook big time. I warned this person that they were in violation of the Facebook Terms of Service Agreement. Here's what I received from them. "Just got shut off from fb I have two pages one a friend page and the other a like [...]
Ever wondered how you could do better on your Facebook Business Page? Giving your fans what they want is a good start. Here's how to figure this out. https://www.youtube.com/embed/MbwZFCqaOTI?rel=0 We discussed this issue last week in my Halifax social media program. The key point was that we no longer have to guess what our fans [...]