Facebook is the largest social networking site in the world, with 1.94 billion+ active users as of March 2017. Marketers are increasingly paying attention to Facebook since the audience is so large and engaged.
Marketers can reach people by direct Facebook advertising or by non-advertising avenues (social media marketing and/or content marketing).
Adapted from Definition of Facebook
Marketing your business on Facebook seems to be getting more frustrating for many of my friends in Halifax and elsewhere. There are some real concerns that many have about what is happening with post visibility. Here's what to do. https://www.youtube.com/embed/EBr2KvNW-2A?rel=0 Business wants to create visibility, and Facebook seems to be taking visibility away. The new [...]
Your Facebook Fans will tell you what they want from your Page. If your fans don't like what you are sharing, they will go elsewhere. Here's how you can do better and keep them loving your Page. http://www.youtube.com/embed/QVnQd8Fy1TE?rel=0 The first thing you need to do is check your age "Insights" section on the Page. From [...]
Your Facebook Page requires an effort to create visibility and success. I tell my social media class in Halifax that a post and run strategy is literally a waste of time. Here are some thoughts that I hope will give you an idea of what really is required. https://www.youtube.com/embed/DXqmZH13gXI?rel=0 Here's some ideas to help you [...]
Most people do not know about this Facebook setting. I am seeing this is my social media workshops in Halifax all the time. And what it means to your friends and your fans is that they may not be seeing your posts in their Facebook News Feed. No visibility equals wasted effort. https://www.youtube.com/embed/UTwma_3oiXk?rel=0 This "Top [...]
What happens when your business does not create top stories on Facebook? If you don't know how to post smartly, you could be wasting your time on Facebook as a business. This is the answer in a nutshell. https://www.youtube.com/embed/f8-yMh7QRvE?rel=0 It's hard enough marketing on Facebook on a good day. Now that Facebook has changed its [...]
What is 2 step verification and why is it important for securing your social media accounts? This tool will help optimize your social media accounts for success and safety. The last thing you need to happen to your social media accounts is to have them hacked and taken over. All the momentum that you would [...]
Do you use your Facebook Page to help promote your business in Halifax, Dartmouth, Truro or elsewhere? I am not talking about just posting on your Facebook Page. Do you switch as your Facebook Page and travel around "LIKING" and "COMMENTING" as your Facebook Page? There is great benefit in doing so for you and [...]
You can find yourself wide open, that's Public, on Facebook with your privacy settings by doing this one simple act. This video gives you a good over view of how you can change your post visibility for you next post. If you are not careful, you may intend to post one way and end up [...]
Social media can be used to make our communities safer and more successful. Remember that crime not only costs the victim, it also costs our communities, and the local businesses in one way or another. Preventing crime can help reduce the drain on society. The Facebook Leave A Tip tab is working to make communities [...]
Your Facebook Page can help your business show up in a Google Search. For this to happen, you will need to consider how you can show up. Keywords are an important part of the process in showing up well on Google. One of the tools I like to check often is the Google Keyword Planner. This [...]
