Definition of digital marketing.
Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
From search of Wikipedia
The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet.
From search of Google
I believe that Neil Patel says it best… ”
I want an easy definition that I can remember! Here’s one: Digital marketing is any form of marketing products or services that involves electronic devices.
That’s the reason it has been around for decades (because electronics have) and why it doesn’t necessarily have anything to do with content marketing, Google ads, social media or retargeting.
Digital marketing can be done both online and offline.
And, both kinds matter for a well-rounded digital marketing strategy.
From Neil Patel’s article on neilpatel.com