Here are 3 core principles you should be thinking about when it comes to creating social media marketing posts for your business. Your special tweaks for each post will come after you have implemented the 3 core principles.
Here is a quick video that lays out the framework for what I am going to share with you in greater detail.
Social Media Marketing – Strategy
When it comes to thinking about social media marketing strategy, I teach my workshop participants to ask this question first… “What do you want from the post?”
I do not want them to post and see what happens next. I want them to put some thought into what they are about to post, so that they can get a result that is at least in the ball park of the original intent of the strategy.
Before you post for your social media marketing, ask yourself what you want from the post. Then customize the post to achieve that end.
Now I know that there are extra tweaks that can be done for better results, but starting off the post right is critical to the outcome. Social media basics always trump social media fluff.
Social Media Marketing – Momentum
When the post goes onto a social media network, we now have to think about creating post momentum.It is not good to post and run.
I use the analogy of a car stopped in neutral. The car is hard to push at first. But once the car starts to move, it gets easier to push. When others see the car moving, they can come along and help with the pushing. This group is your super fans. They can be found hanging around your social media a lot. Make sure you thank them for the push.
Once the post has some momentum, another group comes along because everyone wants to be part of the moving car. They might even take a selfie of themselves supposedly pushing the moving car; without actually laying a hand on it LOL.
If you have taken the time to build a community around your business on social media, the initial pushing is much easier.
Social Media Marketing – A good understanding of what social media can do
Knowing the difference between what social media can do and what it cannot do is important to understand. Social media can create great visibility and interest in your business. But social media by itself cannot create trust. That is where you come in.
Where possible, it is always best to create a great face to face impression with your customers. When they are in your place of business, it is go time. It is time to wow them. Please give them great customer service and get them bragging about what they encountered.
Your social media should be meant to compliment your business activities. And your social media should not be your only marketing effort. Use what works for you.
When you cannot do it face to face, you have to be aware that social media has no tone. One must be careful to consider what one is posting to social media so that the desired effect is created. I can tell you that I shot myself in the foot more than a few times when I did not consider the outcome properly.
In the end, know that social media by itself does have limitations. Learn what those limitations are for you. These limitations are not the same for everyone. Some marketeers have a gift and they exercise that gift well. The rest of us just have to work hard to make the magic happen.
Social Media Marketing – Summary
It is important to have a social media marketing plan that involves (1) strategy, (2) momentum and (3) and understanding of what social media can do for your business.
Too many businesses get set up on social media and then go, “What’s next?” The moment you ask yourself “What do I do now?” is the moment you start wasting a lot of precious time.
When it comes to social media marketing, we will be required to put some thought into our posts and get good advice along the way. Make yourself have a plan for a post before you ever create it.
I trust this post has gotten you thinking. If it has helped you grow in your social media marketing, please share this post with other business owners. Thank you in advance.