When it comes to Facebook Pages, the Engagement rate is more valuable than the number of Page "Likes". It's one thing to "Like" the Page, and it is another thing to interact or engage with the Page. Here is why this matters to business owners. Engagement Rate - Facebook Pages and Business Owners: As Facebook [...]
On Twitter, the people whom we connect with, our connections, matter more than all the links in China. People must be our focus to succeed on Twitter. Links become secondary to relationship building. Here is why. There are lots of links posted on Twitter that drive traffic here and there. There is no shortage of great [...]
What is the heart of social media? Why does it matter to business and those that use it? Why do so many miss the mark when using social media for their business? Read more to see why and learn how you can do better. Earlier today as I jumped on to Twitter to see what [...]
We see that the Facebook Page post reach number is small on the Facebook Page Manager App. We want to get a greater reach so that we can get our post seen by more people. Then we check the Facebook website and see that the reach numbers are much larger. The we wonder what is [...]
The new Twitter search layout has replaced the format of their old search layout. Twitter has come out with a more robust search with lots more options. Hopefully it will make searching on Twitter more efficient and more effective. The Advanced Twitter search is now located under the "More options" section; on the right side, just under the [...]
Mobile Google search results are showing the words "Mobile-friendly" on mobile smartphones right now. When you do a search with your smart phone on Google, you will now see the words "Mobile-friendly" in the results. Those sites that are not mobile friendly will not display the words "Mobile-friendly" in the search results. alphasocialmediainc.com & alphacomputer.ca [...]
The trust zone is the referral zone for business. As a business, you need to learn how to build trust with your customers in Truro, Halifax, throughout Nova Scotia; and even beyond.. Watch this video to learn more. For a business, trust comes after a customer has discovered the business, and has started to LIKE [...]
I am getting ready to deliver a talk on "Creating Visibility on Google" in Elmsdale, Nova Scotia to a group of Realtors®. Most people want to have their business first page Google, but very few are actually willing to do the work to get there. In case you are wondering, there is no real secret [...]
A retweet on Twitter is like a Facebook share. It takes the tweet and shares it with your own followers just as it is composed. But what if you want to add a comment to the retweet? This process is called a "Quote Tweet". Watch this video to learn how. A Quote Tweet can be [...]
Learning how to use the various functions of Twitter on your smartphone is critical to your social media success. Here's a video I created for my Halifax social media program participants. Things to note when creating a Twitter List: If you make the List Public, others can subscribe and interact with your list members. If [...]