Feeling stressed about your social media and the amount of content you feel you have to put out? Do you feel like you are always having to keep up with the Jones on social media? Trying to keep up with others on social media can cause you great stress. It can cause you to get [...]
Would you like to know how to make yourself a keeper in the eyes of your social media community? Would you like to know why it could benefit your business? When it comes to our digital marketing efforts, we can always try to PUSH our way onto more networks. For example, we can use hashtags [...]
On Twitter, the people whom we connect with, our connections, matter more than all the links in China. People must be our focus to succeed on Twitter. Links become secondary to relationship building. Here is why. There are lots of links posted on Twitter that drive traffic here and there. There is no shortage of great [...]
What is the heart of social media? Why does it matter to business and those that use it? Why do so many miss the mark when using social media for their business? Read more to see why and learn how you can do better. Earlier today as I jumped on to Twitter to see what [...]
The trust zone is the referral zone for business. As a business, you need to learn how to build trust with your customers in Truro, Halifax, throughout Nova Scotia; and even beyond.. Watch this video to learn more. For a business, trust comes after a customer has discovered the business, and has started to LIKE [...]
A retweet on Twitter is like a Facebook share. It takes the tweet and shares it with your own followers just as it is composed. But what if you want to add a comment to the retweet? This process is called a "Quote Tweet". Watch this video to learn how. A Quote Tweet can be [...]
Learning how to use the various functions of Twitter on your smartphone is critical to your social media success. Here's a video I created for my Halifax social media program participants. Things to note when creating a Twitter List: If you make the List Public, others can subscribe and interact with your list members. If [...]
What skills are required for using social media for business? What understanding should we have for using social media for business? These are two questions that we should carefully consider when using social media to market our business in Halifax, Dartmouth, Truro and elsewhere. https://twitter.com/4JeffBrown/status/576102618520489985 (1) Understanding of Communication Skills First and foremost, social media requires [...]
There is nothing like video to get people talking and commenting on our social media. When we use video, we enable more of our viewer's senses to be impacted. This will make us much more memorable to others on our social media. Text is great for providing information, but it only engages 1 of [...]
We cannot be "business all the time" on our social media networks. Sometimes we just need to let our hair down, and have a good laugh. We cannot go hard with business on our social media because it will wear out right slap out. Here's why! https://twitter.com/4JeffBrown/status/559481557371867137 If we want to be well-rounded, we have [...]