Looking to get your business on first page Google? Here is a video that I show my Halifax social media classes. It helps them understand how they can to use video to get first page Google and first page on YouTube.com. Here's the video we shot to start the process. https://www.youtube.com/embed/7JdZit7QUKM?rel=0 Important points to keep in mind: Quickly [...]
If your business is using Facebook as a marketing tool, then you are sticking your head way out the "Internet" window. A mistake in your Facebook Profile privacy settings could cause you some personal as well as business pain. Are you vulnerable? A quick survey of the participants in my Halifax social media program revealed several "Public" settings for [...]
Let's talk password protection for your social media networks. We all use passwords. They are apart of our protection and everyday lives. We have passwords on almost everything now. We even have passwords for out passwords. They are used on smartphones, computers, Internet sites, etc. The reality is that passwords are apart of our everyday [...]
Are we considered a valuable person to our social media community because of our wisdom and what we create? Do people look to add us to their social media community because they see us as a valuable addition? Whether we live in Halifax, Dartmouth, Truro or elsewhere, we need to work hard to build value in the eyes of others. There are creators and consumers when it [...]
How you use your social media throughout the day determines how successful you will be in building community around your business. There will be two types of users. Both have there advantages and both have there disadvantages. I trust this will help my social media participants in Halifax, Dartmouth and elsewhere see better results. Read on to learn [...]
Do visitors recognize your business brand all across your social media networks? Branding across networks helps your customers and visitors recognize that they have arrived at your business. Here's a video I created to get my Halifax social media participants thinking about their brand. https://www.youtube.com/embed/Gul7Ot1dAvc?rel=0 Branding can be thought of as the look and feel of your [...]
Recently a big brand social media account was "apparently" hacked. One rogue tweet went out from the Alexander Keith's Twitter account. Regardless of what happened, there is a lesson here for my Halifax social media participants. https://www.youtube.com/embed/n4vmP2dzMBY?rel=0 Things to consider for keeping your social media accounts safe: Use a strong password for each account. Do [...]
It is important as an individual, and as a business, that you learn how to use video for your social media marketing. Video will be a large part of business marketing efforts in 2015. Here's a video I created to help my Halifax social media workshop participants get started. https://www.youtube.com/embed/-RUswmZkXk8?rel=0 Tips to help you get started with [...]
As a business, we should learn how to flow with our social media throughout the day; instead of taking it out of a box to play with for an hour or so. Here's a video for my Halifax social media participants to help them understand how to use their social media more naturally. https://www.youtube.com/embed/lpmJ4H67PE0?rel=0 Here's [...]
When it comes to helping others get to know you and your business, story telling is a powerful way to create likability. People can relate to you and your business better when you share things that they can relate to. Here's a video I created for my Halifax social media participants. https://www.youtube.com/embed/lQei_TBU7dI?rel=0 Everyone likes a [...]