Recently a big brand social media account was “apparently” hacked. One rogue tweet went out from the Alexander Keith’s Twitter account. Regardless of what happened, there is a lesson here for my Halifax social media participants.

Things to consider for keeping your social media accounts safe:

  • Use a strong password for each account. Do not use the same password twice. Make sure your passwords are safe and cannot be accessed by others.
  • These passwords need to be changed on a regular basis.
  • You should never use a password over again.
  • Use two-step verification where possible for each social media account. This makes your smartphone part of the log in process. Hackers may break into a social media and steal passwords and usernames; but they won’t get your smartphone.
  • Never send passwords via email; it’s not secure.
  • Be careful about what links you click on. One wrong click can open your social network to trouble.
  • Clear your web browser cache when you are done so no passwords are saved in your browser.
  • Make sure you know who has access to your social networks if others are helping out.
  • If you get notification of suspicious activity, change your password immediately
  • Don’t do anything stupid. I know this term can be over used, but it is good solid advice that was given out at a major police conference. It essentially means think about what you are about to post.

Halifax social media business branding

Your brand is too important not to protect properly. Don’t let just anyone use your social media. Make sure they know what they are doing, and make sure they represent your brand well.

So here’s to a great day in business for you. Take time today to do an audit of your safety on social media.