YouTube is one of the top search engines in the world. People consume and share lots of videos on a daily basis. As a business, you should consider creating and sharing videos on YouTube to increase your business visibility and generate business leads.
Video can help people get to know you and your business better. People get to hear you and see what you are like. This can go a long way to helping you create a good first impression.
Another good reason to consider using videos for your business is that they get shared a lot. For me that means places like Halifax, Dartmouth and elsewhere. I am a firm believer that you need to win the hearts and minds of the people in your local area.
One of the great things about video is that it can introduce you to others and help them feel safer about doing business with you. Until you use video, you might just be text to someone. They see what you type and share; but they don’t see you in action. There is no first impression that comes when someone sees you. Video can help you create a good first impression.
I use video a lot in my business. I use iMovie on a Mac and I use Camtasia on my PC to capture screen images and edit video. They are both great programs to use for video editing. They can help you get a great video onto YouTube as well. I also use my iPhone to create and upload raw video to Facebook via the Facebook Pages App. Videos get a lot of response from others and it is a key way that I can provide information and training tips to others.
So take some time and think about what video can do for your business. It can really help you with visibility and likability. It can create that first impression you want your customers to have. Please let me know what you are doing.
Here’s to a great day in business for you.
