Social media has been getting more and more attention these days as a viable marketing tool. But you must remember that social media is not your only marketing tool.
When I train businesses in social media, I remind them that social media is only one of the marketing tools that they need in their marketing tool box. Depending solely on social media as your only marketing tool is not wise.
Now I know many of the traditional marketing tools are suffering in a changing world. Some still work in some environments. But your best tool that you can ever use is you. Do something today that is uniquely you. Why not send a card to someone today? It might surprise them. Get out and buy someone a coffee in the line behind you.
Sitting in the office waiting for the phone to ring is not a good sign of a healthy business. As a business owner, you should always strive to get out and connect with people. Go for a coffee and see who you will meet.
Social media is a good tool, but as much as possible, it should always end with a face to face meeting; when it comes to business. People connect better with you when they meet you face to face.
So today’s walk away is this: keep up with your social media; but go out and find some opportunity. Take a leap of faith this Monday. As you go, keep your head up and see what comes your way. You might be surprised.
