There is great value in creating business connections. It is not so much what you know that counts, but who you know that will help your business. The Bottom Line for Business: To get anywhere significant in business, you are going to have to make great business connections with others. I am seeing this more [...]
What is the heart of social media? Why does it matter to business and those that use it? Why do so many miss the mark when using social media for their business? Read more to see why and learn how you can do better. Earlier today as I jumped on to Twitter to see what [...]
The trust zone is the referral zone for business. As a business, you need to learn how to build trust with your customers in Truro, Halifax, throughout Nova Scotia; and even beyond.. Watch this video to learn more. For a business, trust comes after a customer has discovered the business, and has started to LIKE [...]
What skills are required for using social media for business? What understanding should we have for using social media for business? These are two questions that we should carefully consider when using social media to market our business in Halifax, Dartmouth, Truro and elsewhere. https://twitter.com/4JeffBrown/status/576102618520489985 (1) Understanding of Communication Skills First and foremost, social media requires [...]
We cannot be "business all the time" on our social media networks. Sometimes we just need to let our hair down, and have a good laugh. We cannot go hard with business on our social media because it will wear out right slap out. Here's why! https://twitter.com/4JeffBrown/status/559481557371867137 If we want to be well-rounded, we have [...]
How we treat people at our business can affect how customers and our community sees us. The folks at F&R Auto Sales in Maine now have a great appreciation for the power of social media. How we treat the pizza man matters to those around us. Watch this video to see how a pizza deliver guy was demeaned, and [...]
Imagine someone walking up to you at a business networking event and saying this to you... "Hi! Want to buy a house?" They go from stranger to sale in one step. And then they walk away. How would that make you feel? If we would not like this to be done to us face to [...]
How you use your social media throughout the day determines how successful you will be in building community around your business. There will be two types of users. Both have there advantages and both have there disadvantages. I trust this will help my social media participants in Halifax, Dartmouth and elsewhere see better results. Read on to learn [...]
As a business, we should learn how to flow with our social media throughout the day; instead of taking it out of a box to play with for an hour or so. Here's a video for my Halifax social media participants to help them understand how to use their social media more naturally. https://www.youtube.com/embed/lpmJ4H67PE0?rel=0 Here's [...]
When it comes to helping others get to know you and your business, story telling is a powerful way to create likability. People can relate to you and your business better when you share things that they can relate to. Here's a video I created for my Halifax social media participants. https://www.youtube.com/embed/lQei_TBU7dI?rel=0 Everyone likes a [...]