As a business, you should know who your customers are. This will help you connect and market effectively to them. You should have a good idea of what they like. It will help you understand how to best to get their attention. Have you given much thought to this lately?
One of the great things with social media is this: the analytics available take out all the guess work. For example, I can check the usage data for my Facebook Page by going to the Facebook Insights section of the Facebook Page. From there, I can view information like demographics. Here is a screen shot of what it could look like for you:
Information like this can help you know who your customers really are. From there you can understand how to reach out to your customers better. There are many other ways to analyze who your customers are as well. Here is just one to start with: Facebook Insights. Go try it out on your Facebook Page and see what information is available. This could very well influence your next marketing campaign.
