We are seeing a lot of product placement in movies and TV these days. Make no mistake. This is all done on purpose. You need to think about this also for your business. When you are shooting a video, always take advantage of your surroundings. You might also include products that can promote yourself, your business and [...]
You should ask yourself this question before you embark on using social media for your business in Halifax, Dartmouth, Truro, Toronto or elsewhere. Just because social media is being used by a lot of businesses for marketing, it does not mean that you have to jump in blind. You need to determine if your business will benefit from using social media. When you do some [...]
Like a ship captain checking to see if his ship is on course, you need to check your business social media marketing to make sure you are heading in the right direction to achieve your business goals. Do you have a clear plan or goal for marketing your business in Halifax, Dartmouth, Truro and elsewhere [...]
Are you taking a wait and see approach to your social media marketing or are you being proactive as a business? A wait and see approach is the slow way to build your social media community in Halifax, Dartmouth or elsewhere. It's like sitting and waiting for the phone to ring. We can often see big equipment [...]
You have just taken a 3 hour workshop and now you are a social media expert. Good luck with that. Social media takes time to learn and get good at it. Don’t be fooled by people who say it’s easy. Using social media for business is work. Here's why. If you were going to use social media [...]
When you use social media for your business, you have to have a plan. If you do not, you will waste time and energy. Here are three things that you need to consider to get seeing results from your social media marketing. The 3 keys you need to think about when you use social media [...]
Social media is becoming more of an every day staple for business when it comes to marketing. What once was a joke, no one is laughing anymore. When we are using social media to market our business, have we made every effort to start off on a good foot? Before you start using social media for [...]
When it comes to marketing on Facebook, it's not your skills as a marketeer that matters the most. It is the skills of the end user that determines whether your marketing efforts will succeed or fail. The lowest common denominator in marketing is the skills of the end user. Marketing on Facebook, despite all you [...]
There are creators of content and there are consumers of content. But when it comes to Blue Ocean people, they are creators on content that might not have been seen before or recognized a certain way before. Blue Ocean people can inspire change in others. They can inspire massive change with the right idea or [...]
Social media has to produce results for business. With the amount of time being invested in social media marketing, there has to be a return on investment for business, especially with my clients in Halifax, Nova Scotia, who use social media for their Internet marketing. Social media can produce results for business Over [...]