The building of what I refer to as an eCommunity is vital for promoting and strengthening your region to the world. Either you are proactive in your marketing your region to the world or you are not. In the end, opportunities could pass you by if you slacken your marketing efforts, and you will wonder why [...]
Whether your business is in Halifax, Dartmouth, Amherst, Truro or elsewhere, the business community in Nova Scotia, and elsewhere, have seen its ups and downs. Depending where you operate your business, you may have seen harder times than others. But regional success can be achieved through business partnerships. I think of areas like Amherst, Cape [...]
Business needs to understand social media today. After delivering several social media programs, speaking engagements, social media workshops and consulting with different businesses in Halifax and throughout Nova Scotia, I have noticed that many businesses still do not understand the full potential of social media for helping businesses do better. One of the greatest benefits [...]
Your business card says a lot about you and your business. Whether it is on paper or it is electronic, your business card makes a statement. It's marketing. Here's the business card that you should have. Business Card One would think that the person, or business, who shows up with this card would [...]
I added a funny graphic to my Facebook Profile and asked my teenage daughter to check it out. She did not find it funny. Our marketing efforts need to be understood to be effective as well. Here is the graphic that I put on my Facebook Wall: Lionel Richie Tea Graphic What I [...]
This is the last group of the generations that we will look at marketing to. This group is placed in the date range of 1981 to 2000. They are street smart, and they value sociability. I have two daughters that fit into this group. When they come home from school, they do not go on to the [...]
The Generation X group is relegated to the time frame of 1965 to 1980. Amazingly, this is the first generation that did not do better financially than the previous generations as a group. The Traditionalists and Baby Boomers preceded this generation. This generation is very self reliant because they grew up as the Latch Key kids. Their parents were [...]
The Baby-Boomer group consists of individuals born after the Traditionalists. The years that are considered to be relevant for this group is 1947 to 1964. They did much better financially than the Traditionalists. They are a good group for your marketing efforts. As a group they are very optimistic and are big on personal growth. [...]
Traditionalists are those people who grew up in the Second World War or the Great Depression. They are considered to be a traditionalist if they were born between 1922 and 1947. Traditionalists grew up typically working for one company and as a result, were very loyal to that company. They worked hard and they played hard. [...]
You are new to social media and you are trying to figure out what to do next. You think that it's all new and you are going to have to reinvent the wheel to make it work. That's where you could be very wrong. To help my clients understand what they should be doing on [...]