When you use social media for your business, you have to have a plan. If you do not, you will waste time and energy. Here are three things that you need to consider to get seeing results from your social media marketing.

The 3 keys you need to think about when you use social media to market your business:

  1. Strategy – How will you build your social media? You have to have a plan. When you sit down at your computer or device, do you know exactly what you are going to do next? You better or else you are guaranteed to waste your time and effort.
  2. Momentum – It takes some time to see results. It’s not add water and mix; and there you have it. Be patience with yourself and the results you get back. It can typically take one full year to really get good at social media marketing.
  3. Social media is not a silver bullet – It is going to take a combination of things to see marketing success. Use other forms of marketing that are still working for you and your business. Do not dump them and only use social media. Remember that your mouth can be a very effective method of marketing your business. Get out and talk to someone.

If you build it, they might not come right away. You need to build smartly with a long term attitude. Don’t forget to keep the things that are working going. Add social media to make them better.

Here’s to a great day of business for you whether you are in Halifax, Dartmouth, Truro or elsewhere. Keep moving ahead smartly and don’t give up. If you have a question, ask me.