When it comes to helping others get to know you and your business, story telling is a powerful way to create likability. People can relate to you and your business better when you share things that they can relate to. Here’s a video I created for my Halifax social media participants.
https://youtube.com/watch?v=lQei_TBU7dI%3Frel%3D0
Everyone likes a story. Story telling has been around for a long time. It’s a great way to see that information is passed on from one generation to another. And it’s a great way to help others to get to know you and your business.
Story telling is a means for you to share interesting facts about you, so that others can get to know you better. It can even create “Likability”. Remember that people like to do business with people they like. Unless you have a monopoly on a certain segment of the market, you have to rely on customers liking your business. They certainly can go elsewhere.
Your story can allow you to connect with others in a meaningful way. It can make people feel good about doing business with you. We have to remember that people have different interests. Our stories might let our customers know that we have something in common with them.
So share what you feel comfortable sharing with others, and let them see a different side of you. Our businesses do not have to appear cold and distant. We can give them a human feel that others can relate to.
Here’s to a great day in business for you.
