Need some foot traffic walking into your store? In the Halifax social media class, we discussed how we could potentially create business by sharing special offers on Twitter. Watch this video to find out more.
Creating exclusive special offers on Twitter can help you do the following:
- You can potentially bring some extra foot traffic into your business during a specific time period. Maybe you could offer a one night only, from 7:00 PM to 8:00 PM offer exclusively on Twitter. Offer your customers a special price or offer that they can only get from Twitter, with specific conditions attached to the offer. This could create extra value for your customers who join your Twitter community. Remember this though, always keep your customers guessing when you are going to make that special offer.
- A special offer on Twitter could be a way of getting rid of some dead stock. Tweet that special offer that creates interest in purchasing specific items. Your customers will feel that they are getting something special from you. This could be a way to move stock that is just sitting on your shelves.
- Special offers on Twitter could be, what is called in the business world, a loss leader. You use a special offer to get people into your store. The specific special offer your customers want just happens to be at the back of the store, for example. Right by the milk 😉
- Special offers on Twitter can go viral. Friends tell friends, and so on. Twitter can get the word out fast and wide. This could build some great recognition for your business in your community and beyond.
- You might create some interesting conversations with these special offers, on and off Twitter; and create more interest and opportunity for your business as a result.
I hope this gives you a few ideas on what you might do with a special offer on Twitter. Your Twitter community might feel that they are in a special club, where membership has its benefits.
So here’s to a great day of business for you. All the best for a super day.
