Social media is defined as “websites and applications that enable users to create and share content or to participate in social networking.” Social media training is then defined as the training of business to deliver social media content to potential customers.
From Social Media
I am always looking for ways to help those around me do better. This includes social media tips from time to time. Reaching out and connecting is something we should be striving to do daily. It's not that I am in a rush to grow my Twitter followers as it is that there are so [...]
The "Big Box" mentality will not win the minds and hearts of your customers in Halifax, Dartmouth, Truro or Toronto. Customers switch where they shop from time to time. But if they like you, then that might make them stick with you. We are returning to the days of "Cheers"; where everyone knows your name. [...]
I share a lot on Twitter and other social networks. I also connect as much as possible with others from the Halifax, Dartmouth, Toronto, the New England area and beyond. But I have to unplug every now and then for greater creativity I saw an article a while back that explained that the more you [...]
Every time you add something to the Internet, you feed Google and the other search engines. You also increase your chances of making an opportunity happen in places like Dartmouth, Halifax, Toronto and elsewhere. I remind my clients as often as I can that to benefit from social media; they need to be present there [...]
My friend Vanessa Roman @VanessaRomanTV and her co-host Robin Alistair Lewis @robinalistair are about to make their TV debut on Reno Versus Relocate on HGTV Canada. The Twitter hashtag #RenoVSRelocate will be used for the show. It seems that more and more shows are going with a Twitter hashtag these days. The fans want to be able to interact [...]
You have to earn the right to speak into people's lives; even your customers these days. People have options like never before. You have to take them through the "Know, Like & Trust" process to make a healthy business. There's been a lot of talk lately in my circles around whether social media really works [...]
I was just asked this question..."Why do people follow who are in a different province & Industry?" If we live in Halifax, Dartmouth or Truro, why do peeps from others areas follow us on Twitter? Twitter is a social media application that allows people to instantly follow you by clicking on a button. Once a [...]
CNN just announced this morning that many Twitter account passwords had been compromised. They are a little bit behind the story. But why does this matter to you and your social media? First of all, "Don't Panic" Halifax, Dartmouth, Truro or where ever you may be. Take a deep breath. Most of the Twitter accounts compromised were [...]
Social media is not the knight in shining armour that rides over the hill to save the day in Halifax, Dartmouth or elsewhere. Social media is meant to enhance what you are already doing in business. There's a lot of buzz about social media these days, especially when it comes to business in the Halifax [...]
All opportunity does not comes to you on social media as a work request. Sometimes it comes hidden as a request for you to give. Don't let opportunity pass by without some form of careful consideration. A friend of mine, Steve Peifer, runs a series of computer labs in Kenya for kids. Steve works hard to [...]