As I prepare to finish two social media programs for business, that I have been delivering this Summer, I am also getting ready to deliver three social media programs in the Halifax area in September. So here's a heads up for the participants that have taken an Essential Social Media Skills for Small Business Program, [...]
Just think about how many emails you send each day. Want a free and an effective way to promote your business social media? Promote your social media in your email signature. It's free and it's easy. And chances are, you send a lot of emails. Here's some thoughts to help you do better with email signatures: You [...]
Why should you think about what you share on your social media before you share it to the world? Could it affect your business brand? I am encouraging my Halifax social media program to really think about what they are sharing on social media. If they want to benefit from using social media marketing for [...]
People will be persuaded to hire you and your business based on what they see others saying about your business. This is why you should be asking for testimonials and recommendations from others after you have done business with them. It's not good enough for you to post information about your business and it's successes. [...]
When it comes to marketing on Facebook, it's not your skills as a marketeer that matters the most. It is the skills of the end user that determines whether your marketing efforts will succeed or fail. The lowest common denominator in marketing is the skills of the end user. Marketing on Facebook, despite all you [...]
The social media work is full of controversies each and every day. Business is not immune to this either. Just imagine if Jesus had a Twitter account and you were His Virtual Assistant. Now I can imagine things getting "Sporting" on Twitter. As a business owner or a virtual assistant. my hope is that you [...]
There are creators of content and there are consumers of content. But when it comes to Blue Ocean people, they are creators on content that might not have been seen before or recognized a certain way before. Blue Ocean people can inspire change in others. They can inspire massive change with the right idea or [...]
When you can’t find something either in business or the social media realm, think about creating it yourself. If you can create it, think about starting a conversation that might cause others to create the thing collectively. This is the spirit of innovation. First manned flight [ Image from: http://airandspace.si.edu/exhibitions/wright-brothers/online/fly/1903/index.cfm ] History is full of [...]
People are looking for stuff on the Internet. But are they looking for your stuff? You want to create content that attracts potential customers. But have you ever thought about how you would do this? As a business using content marketing to attract customers, it is important that you think about what you are using [...]
Yesterday I introduced you to the Hub and Spoke strategy. Today I want to help you focus on how you might use this strategy to drive traffic with your website and your social media applications. I want to help you can improve your business visibility and your reach. Driving traffic to improve visibility and [...]