Imagine someone walking up to you at a business networking event and saying this to you... "Hi! Want to buy a house?" They go from stranger to sale in one step. And then they walk away. How would that make you feel? If we would not like this to be done to us face to [...]
I went to play the songs off my phone on my Honda car stereo, and there was nothing there. Why could I not access my music from my phone? I felt my phone holder, and the phone was not there. I was approximately 1/2 hour away from home and I heading to Halifax to deliver [...]
There are lots of social media accounts that interact with others, and lots that don't interact with others. Some just want to get their stuff onto their social networks and leave. If people are not interacting with others, can they be really missing out on great opportunities? The truth is that many people don't want [...]
One of the dangers of posting to our social media networks is broadcasting. When we broadcast to our social networks, we can be perceived as "It's all about us" and worse, we could become boring and irrelevant. Whether our business is in Halifax, Dartmouth, Truro or Toronto, we need to mix things up. Here is a social media [...]
As the social media training program in Halifax started this Monday morning, we talked about security and our social media accounts. There we learned that as we create more visibility, we can also create more online visits that might have male intent towards us and our social media. Securing our accounts can prevent needless waste of time. [...]
One of the first things people want to know when I talk about Twitter is this... "What is a hashtag?" It's strange that people keep hearing about it, but they still do not understand what it is. So here's some information on what a hashtag is and what it can do for you. For some, understanding [...]
If we are going to show up well on social media, we are going to have to excel at putting things out there that are either useful or interesting. There is so many things competing for the eyeballs of the masses. To succeed, we need to put a lot of thought in what we are doing. Sometimes the more [...]
How do I make time for my social media as a business? Traditional marketing is encountering problems with return on investment. Social media is opening new opportunities in digital marketing. How can I find time to do social media and run a business? Manage and schedule social media: You can use a social media application like Buffer [...]
Do you have a goal for your social media marketing? In the social media training workshops that I deliver, participants are learning that a strong social media focus is essential for effective social media time management. If you don't, you could be wasting a lot of time. When you sit down to do your social media, a goal determines what [...]
How do I get more shares on my Facebook Page? Facebook shares are an important part of the life blood of a successful Facebook Page. Shares dramatically increase a Page's visibility. Facebook Edgerank loves them as well. Here are some key points to get you thinking; possibly in a new way that could produce better results. [...]