As social media consultants and trainer, it is important that we equip businesses to function on their own. The only example that I can think of that does not apply to this is when businesses hire us to do their social media posts for them. It bothers me that some consultants or trainers give their customers just enough to be dependent upon them. They hold back info or key information, so that they can make them dependent on them.
It has always been my philosophy to equip and enable businesses to function on their own with their new social media and computer skills. I want to see them fly and not be chained to me.
In my opinion, I have always felt that businesses should do their own posting; or at else most of it. This conveys to their customers the true feel of the business. No one can describe your business and your thoughts better than you. I can see having a virtual assistant to help you share the generic info. After all, your customers want to hear from you.
As trainers and consultants, we need to show our customers how to function fully with their new skills we give them. I really dislike it when carrots are dangled in front of people. Why tell them about a great tool and not equip them to use it? I make sure that I always show people how to use the tools.
There is no need to make businesses dependent on you and your services. Sure I want to be asked to do more work with them in the future. There will always be new things to train businesses on. Please make sure to help them function on their own and equip them to succeed.
