If you are taking a hit or miss approach in your social media marketing and hoping to get lucky, don’t waste your time. There are things that you can do to get repeated results.

I have been studying a lot lately online and reading great books. I have been putting what I have learned into practice and the results are coming. My Klout score has been going up as well as other social media metrics. And I can hear @SaulColt yelling at me. I know Saul, it’s audience; not influence. But Klout is a one means to see metrics from my social media efforts… “with my audience”.

So let’s tackle the idea that you can get lucky on social media. Now I’m taking about business here folks! What you do on your spare time is your business. I’m trying to help you create some consistent results from your business social media efforts.

So let me share with you some ideas that you can use for creating greater social media marketing results. I will be sharing more with my Silver Level members below. And by the way, the Silver Level is free. You just have to contact me. If you will put the effort towards this, I will make it worth your while.

My friend @RobCairns is a firm believer in the 20/80 rule. You take about yourself only 20% of the time. 80% of the time, you talk about what matters to your audience. They have come to your blog or your web site to learn about your take on an issue or idea. They really have not come to hear “blah, blah and blah” about you. It’s nice to share some personal things about you from time to time. But your efforts need to be about them, if you want to build a growing readership.

Silver Level Membership Content

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I talked about how to get your tweets retweeted in earlier posts. The size of your audience really helps you get retweeted more. If you will increase your reach, you will get retweeted more. And this will create greater visibility for your efforts.

Here is something that is guaranteed to get you less followers. If you are negative on Twitter, you will get less followers according to Dan Zarrella from HubSpot. There’s just something about whining and negative comments that drives people away. If you remain more positive on Twitter, over time, you will attract more followers.

It is important to remain positive when chatting with others and when talking about others. If you cannot say anything good about someone, keep it to yourself. If you share your negative comments and remarks, you might have to get yourself a lawyer. Pure and simple.

It is a good thing to compliment others on Twitter when you see them doing great things. People just don’t hear enough good things from others. Be that voice of encouragement. This has helped me get lots of recommendations on Twitter’s #FF Follow Fridays. This has attracted more followers to my account.

Also make sure you engage others in conversations. That way they know that your Twitter account is not a robot. People connect with people, not robots. Build strategic alliances and great friends on social media. You have to be proactive. Don’t wait for others. Stand up and ask someone to dance!

Throughout this week, I will add more articles for building consistent social media visibility. If you like this content and think it will help others, please share it with them. Membership is free. They just have to ask.

“If you need social media training, consulting or a social media speaker (Truro, Halifax, Dartmouth or throughout Nova Scotia), call me today at 902-956-2600  or use the Contact page to get started. I am available on Skype: jeff.brown.alpha”