You send out a tweet and hope that others will share it by retweeting it back out to their followers. But most of the time, no one shares it with others. How can you change this?

I happened to hear a great webinar by Dan Zarrella from HubSpot on this topic about a week ago. I thought it was time to share these thoughts along with my own on how to get retweeted.

Dan talked about these necessary three factors for getting your tweets retweeted:

  1. Exposure
  2. Attention
  3. Motivation

We first have to get good exposure for our tweets before they can be retweeted. This means that you need to have a good number of followers to get better exposure. It also helps if you can connect with some real great movers and shakers on Twitter. If some like Chris Voss @ChrisVoss , Scott Stratten @Unmarketing , Chris Brogan @ChrisBorgan, or Mari Smith @MariSmith shares one of your tweets, it is going to help you get more exposure. Participating in Twitter Chats can also help you get more exposure as well.

Now it’s time for you to get their attention. Most people want to share content that has not been heavily shared by others. Getting great content out there early is important for getting the attention of others. The content also has to be good enough for them to share with their friends. People like sharing videos, pictures and good articles; usually in that order of importance. Regardless, of what you use, the content has to be good enough to get their attention.

Lastly, people need to be motivated to share the tweet. Tweets that generally get shared a lot are tweets around causes, emergencies and things that genuinely help people. Asking people to retweet your tweet can also help. You have to figure out how to motivate people to share your tweet.

So think of “retweet success” as exposure, attention and motivation. Don’t just throw it out there had hope for success. Plan to make your tweet retweet-worthy. And by the way, please retweet this article. Thanks.

If you need social media training, consulting or a social media speaker (Truro, Halifax, Dartmouth or throughout Nova Scotia), call me today at 902-956-2600 or use the Contact page to get started. I am available on Skype: jeff.brown.alpha”