In business, buzz is what you are trying to create. The problem with buzz is that we need something to measure it. We may believe that people are talking about us more than they actually area.
The truth about business is that we have to generate some good word of mouth or buzz by others. We need people to tell their friends and so on and so on. This is the most effective way to market our business to others.
Yet we may not understand how well we are doing. We may perceive that we are doing better than we actually are. We may think that we are cornering that market with talk about us. In actuality, people maybe talking less about us than we think.
It is good to know how much people are talking about us, and what they are saying. I have been trying out a tool just to look into this matter. The people of Radian6 have allowed me to test drive the Radian6 platform to see what I can do with it. And I do feel a reality check coming on. I hear people tell me that they hear my name everywhere. It’s time to see if that is true on the social media platforms.
Here are two windows from the Radian6 platform. Here is my reality check for Monday morning.
Here is what we can decipher from the two windows:
- Of all the people I have included in my Radian6, I have 10.8% of all the conversations. I added the top guys in social media. No sense looking small.
- The word cloud to the right shows me the words that are being used in conversations around me and those that I have included in the search.
I see some good things happening right now. But world domination by Alpha Computer is not happening right at this moment. I am going to have to roll up my sleeves and work a little smarter.
So why am I showing you this? Shouldn’t I be keeping this under my hat? My main goal as a business is to help other businesses; even the people who are doing social media. I want this blog post to provide a reality check for my readers. I want to help them understand what they need to do to become a better business.
As the days go along, I will blog more about my experience with Radian6. I will include some videos as well.
One thing I know for sure is that I have my work cut out for me. I will have to work smarter in the days ahead. But since I have the great people of Radian6 behind me, I can only get better. And that’s great news for you too.
If you have any questions, please feel to ask as I take Radian6 out for a test drive and put the pedal to the metal 🙂
Wow, Jeff! Very eye-opening! I look forward to reading about the rest of your journey with Radian6! Thanks so much for sharing it! 🙂
@tab_b Thanks Tab. I am so looking forward to seeing what Radian6 can do. If you have a question about Radian6, please ask. Here we go… 🙂
Jeff, it’s great to see you diving in, familiarizing yourself with our platform and sharing what you’re learning with your community. As you’re seeing, once you’re able to measure where you’re at you can plan where you want to be. Don’t forget to take advantage of our tutorials as well. You might find them helpful.
All the best,
Trish | Community Manager, Radian6
Really great post here Jeff. I started using Google alerts awhile back to see how much my name was popping up and to my thought it was not that much and had to re organize my brand and the things that I was trying to do. What your doing with this company is a great stepping stone into a more powerful brand for yourself and your company.
@@Dayngr I will check the tutorials out Trish. Thanks for all the support. Now thinking about where I want to be…How does world domination fit in? LOL I am having lots of fun and enjoying all the great people I meet all along the way.
@Justicewordlaw Thanks Justice. Exciting road ahead. Hope to help many along the way. I also noticed that I was not seeing everything as I went. Radian6 is catching what previously slipped through the cracks.