Do you use your Facebook Page to help promote your business in Halifax, Dartmouth, Truro or elsewhere? I am not talking about just posting on your Facebook Page. Do you switch as your Facebook Page and travel around “LIKING” and “COMMENTING” as your Facebook Page? There is great benefit in doing so for you and your business.

https://youtube.com/watch?v=KOV2LAJtGNg%3Frel%3D0

You can have 2 identities on your Facebook Page. You can be the Admin or you can be the Facebook Page. You can switch identities quite easily.

My favorite way to change identities is to use the Edit Page option to switch. I am not a fan of what Facebook calls “The Voice” method. I find that way too confusing for myself and others. Check the graphic below:

Switch-identies-Facebook_Page

In the Dashboard at the top, I click on Edit Page and select who I want to be on the Facebook Page at that moment. In this case I click on “Use Facebook as Alpha Social Media Inc”. Notice that the name changes in the upper right blue Facebook menu bar. It now says Alpha Social Media Inc.

Once I switch to my Page identity, I can travel around to other Facebook Pages and interact with them. There is great value in this.

You can do the following for example:

  1. Answer someone’s question
  2. Leave a helpful comment
  3. Encourage a business
  4. Share links that will add value to the conversation

All these thinks will help you proceed through the KNOW, LIKE and TRUST process with others.

Please make sure you play nice and don’t spam others. That will bring the rain of hate.

This method is often overlooked by fellow Facebook Page Admins. They are more concerned about what they post than traveling around creating discovery. Both are good. Both should be used to their potential.

So here’s to a great day of business for you. I am cheering you on.