Learning how to use the various functions of Twitter on your smartphone is critical to your social media success. Here's a video I created for my Halifax social media program participants. Things to note when creating a Twitter List: If you make the List Public, others can subscribe and interact with your list members. If [...]
What skills are required for using social media for business? What understanding should we have for using social media for business? These are two questions that we should carefully consider when using social media to market our business in Halifax, Dartmouth, Truro and elsewhere. https://twitter.com/4JeffBrown/status/576102618520489985 (1) Understanding of Communication Skills First and foremost, social media requires [...]
In an announcement, Facebook announced that they would be removing all inactive Facebook Page "LIKERS" from the total Page LIKE count on March 5, 2015. These "inactive" users are memorialized and deactivated accounts. They will NOT remove inactive users who are NOT memorialized and who have not deactivated their accounts. Here is what they officially wrote on [...]
There is nothing like video to get people talking and commenting on our social media. When we use video, we enable more of our viewer's senses to be impacted. This will make us much more memorable to others on our social media. Text is great for providing information, but it only engages 1 of [...]
We cannot be "business all the time" on our social media networks. Sometimes we just need to let our hair down, and have a good laugh. We cannot go hard with business on our social media because it will wear out right slap out. Here's why! https://twitter.com/4JeffBrown/status/559481557371867137 If we want to be well-rounded, we have [...]
The better we know the interests and desires of our customers, the better we will be able to target market to them. Marketing is not about blasting a message out the world. It is about targeting our message to a few specific people in order to get better results. This will be one topic that I will [...]
Most people who come to one of my social media programs in Halifax already have much of their social media set up. What they want is to know is this... "What can they do next to make their social media work?". Here's one social media tip to get us moving forward. https://twitter.com/4JeffBrown/status/555774541038125056 When it comes [...]
How we treat people at our business can affect how customers and our community sees us. The folks at F&R Auto Sales in Maine now have a great appreciation for the power of social media. How we treat the pizza man matters to those around us. Watch this video to see how a pizza deliver guy was demeaned, and [...]
One of the things about us and our business that will remain constant is our character. Character will either make our business, and our social media, rise or fall. Simply put, character matters to our customers. I love the Captain Kirk line... "Fool me once, shame on you. Fool me twice, shame on me!" To put it [...]
Imagine someone walking up to you at a business networking event and saying this to you... "Hi! Want to buy a house?" They go from stranger to sale in one step. And then they walk away. How would that make you feel? If we would not like this to be done to us face to [...]