Here is a collection of tweets from Dan Zarrella’s “HubSpot” webinar #SMSCI this Tuesday afternoon. Lots of great comments on #SMSCI

These are a quick list of what I was able to type as Dan spoke. I hope it helps you remember this great webinar.

  • Social media is more than luck #smsci Dan Zarella It’s silly to build your business on getting lucky
  • For retweet to happen –>Exposure –>Attention –>Motivation #smsci
  • To optimize Exposure, you must increase your reach #smsci
  • Myth: Engaging in Conversation is the most important thing #smsci Dan Zarella not so
  • Putting out a lot of great quality links help increases reach. Good quality content that is#smsci
  • More Facebook conversation does not mean more views #smsci Dan Zarrella
  • Reach: engaging in the conversation doesn’t work. Publishing interesting content works#smsci #DanZarella
  • A good Twitter profile picture that has a great photo has more followers #smsci #danzerrella
  • Myth: Don’t call yourself a guru #smsci #danzarrella
  • Takeaway: Identify yourself authoritatively#smsci #danzarrella
  • Stop talking about yourself #smsci#danzarrella Will not build reach
  • As you are more negative on Twitter, you will have less followers #smsci
  • Stories of hope go well on Twitter for reach#smsci #danzarrella How can you help for example. Positive goes better on #sm
  • How to get their attention on #socialmedia?#smsci Use selective attention #danzarrella
  • Don’t crowd out you own content to leverage, tweet it and let it sit #smsci #danzarrella
  • Myth: Friday, Saturday and Sunday are bad days to publish content #smsci #danzarrellaThey retweet more content on Fridays
  • Click thru rates better on Sat & Sunday’s#smsci #danzarrella Less tweets to compete against
  • As the social media world gets quieter, you can get more attention by others #smsci
  • RT @thebuddygroup: Best time 2 tweet is towards the end of the week, the rate of RTs spikes on Friday. Experiment with your audience to…
  • Info spreads in an info void. #smsci#danzarrella Use info voids & give peeps that info. Create content that answers their questions
  • Nobody wants to retweet what others have already said #smsci #danzarrella
  • Social proof: as we see more people take an action, that signifies some thing to us #smsci
  • Social proof is a risk reduction mechanism#smsci #danzarrella Peeps want to use safe source, first to send as well
  • Social proof is a risk reduction mechanism#smsci #danzarrella Peeps want to use safe source, first to send as well
  • To increase chance of retweets, write so that @shookie can read it 🙂 #smsci #danzarrella