Leaders are readers. They learn and expand their thinking by reading the thoughts of others. Social media is no different. If you want to be a leader, you are going to have to be a reader as well.
As you read the thoughts of great leaders, you will develop great thoughts for yourself. If you want to lead in the social media industry, you are going to have to read books from great people doing great things. Make sure you schedule some time to expand your thinking.
Remember that using social media for business requires the extra effort you probably would not make if you were using social media just for fun.