Like a ship captain checking to see if his ship is on course, you need to check your social media to make sure your are heading in the right direction to achieve your social media goal.
It is important that you stay on course with your social media. To check my progress, I used to use a website called twtrland.com. I talk about how I use this site in my “Essential Twitter Skills for Business” eBook. The people at Twtrland were super when I was dealing with them.
