It sent this Twitter tip out on Twitter Saturday: “#twittertip don’t worry about numbers, work on great quality relationships. That’s the true value of Twitter”.
I have been giving this much consideration over several months. When I read Scott Stratten’s @unmarketing book called Unmarketing, it reaffirmed what I have been thinking. Social media really requires a social aspect. If you are going to stand on your soap box and yell out to us only, you are wasting your time. There are so many great people yet to meet, and enjoy along the way. Why would we not want to “Get Social”?
Now I know that numbers will play a role in the klout score; but at what cost to those around you? I would rather have a lower klout score and enrich the lives of those around me. People matter. They need to matter more than a klout score. I remember in university, there was this guy that tried to have sex with as many girls as he could. Every time he was successful, he would put another notch in the bed. This is not the way to do it. No one wants to be a notch in your bed so to speak. Sorry about the illustration if it offends anyone. It gets the point across. Some people are running their social media like this guy in university. That’s sad.
So when you are tempted to take the easy route, ask yourself… “What the outcome will be?” Will you being surrounding yourself with people who really matter? What will be the effect of having numbers around you for the sake of numbers? What you would be building, will it stand the test of time?
Silver Strategy Tip
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Conversation will be key to your Twitter success. If you want to connect with some great people, you are going to have to show them that you are in it for a great connection; and not to add another notch to your bed post, so to speak. They don’t want to feel used. No one does. So spend some time looking for great people to connect with. Do some research and let them know that you are truly interested in creating a worthwhile connection.
Engage them on a regular basis. Compliment them when appropriate. Ask them questions and share your life with them as opportunity permits. Don’t just make it all about work. You have a life and so do they. See what interests them and share around that as well.
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