Social media is defined as “websites and applications that enable users to create and share content or to participate in social networking.” Social media training is then defined as the training of business to deliver social media content to potential customers.
From Social Media
Never in the life of man has man had the ability to communicate so widely and quickly. When the earthquake struck New Zealand recently, we instantly became aware of it and how bad it was. The moment by moment information coming from the Christchurch area as well as the other areas that were effected was overwhelming. When phone lines in that [...]
When you are new to social media, you might think you have to monitor all your incoming tweets and posts by others. Nothing could be further from the truth. Once you have quite a few people in your social media network, you are going to have a hard time monitoring what is happening using the conventional applications [...]
Third party applications are feeling the pain of a strained relationship with Twitter; especially those who have placed Twitter in the app name. It's really about accessing Twitter's API and how the third party is following or not following Twitter's terms of agreement. My favorite product Tweetdeck could be effected. Their new ability to post [...]
I have tried to push for the numbers, but this I have found is not the way to create real impact on social media. What is working for me is all the great relationships that I have made with a few people over the last year or so. I have created raving fans so to [...]
LEA is short for Listen, Empathize and Act. This topic is coming to mind because I have to do a presentation before some instructors next Friday. As a Service Advisor at a Chrysler Store years ago, they taught this principle for customer service. This is a good principle to discuss in the realm of social media. This [...]
After March 11, 2011 you will not be able to add Static FBML to your Facebook Page. FBML is useful for adding custom content to your Facebook Page. After March 11, 2011, you will be working with IFrames. So save yourself some pain and create a Facebook Page, if you have not already done so, and add [...]
I have been noticing more and more how powerful connections are on social media. You might think I already knew this, but I am seeing the importance of this grow daily. This effects how you build your social media presence as well. If you treat people like numbers, you will them them only as numbers. [...]
If you are a business and you have someone, like a social media coordinator, doing your social media for you; you need to do it right. It's not amateur hour. You need to make sure that the person who is doing your social media is doing a good job. Here is why. People are watching what is [...]
Many want to build huge follower numbers on their social media. They want a great Klout score. I don't blame anyone for wanting to do well. But at the end of the day, what will they be left with. Here's my video thoughts on how to build your social media for better impact. Please comment [...]
I meet lots of business owners who want to use social media. To them it seems like the right thing to do. There's lots of buzz and they are seeing good results by others. Now it's their time to begin using social media. Unfortunately some want to be set up and have their social media [...]