Building a brand for you business centers around three main concepts. It must be consistent. It must be recognizable. And it must be memorable. After chatting with Justice Wordlaw and Tab Bourguignon on my blog and on Google+, I have decided to write some articles that my most engaged followers want to see. Justice and I talked about focusing [...]
Suggesting a choice to a customer before they have a chance to speak can cost you business. At the very least it shows that you are not listening. I went for my coffee and muffin this morning and I was greeted with the question, "Would I like to cool down with a cool smoothie this [...]
If business is about one thing, it's about customer service. Providing good customer service is what keeps our customers coming back. I picked up a coffee and carrot muffin at the Elmsdale McDonalds restaurant this morning. The coffee was awesome. When I opened the bag to get my muffin, a fly the size of a [...]
I just made the front page of my regional development agency's website. It truly is an honor to be recognized as an outstanding business in my region. Thanks to everyone who helped me get there. If you need a computer or social media trainer, a professional social media speaker or a social media consultant, please [...]
As the customer leaves your business and takes the last bite, so to speak, will they be thinking about returning and recommending your business? What is your cone made of? My wife and I spent a great day at the beach. The walk along the beach was awesome and the barbecue supper was delicious. As [...]
When a non-profit demonstrates extraordinary thinking in how it conducts business, for-profit businesses need to pay attention and learn. This is an awesome example of how tech can get the job done. I saw John Haydon post this on Twitter: His post got me curious and I posted this: Then John Haydon replied with the [...]
Outside the Box thinking means that there is still a box somewhere that has not changed. Many old business models are not working . They are driving customers crazy. I have been talking to a few of my online and offline friends about business models lately. We have been discussing our frustrations with the "Old Business" models. In a [...]
I have been a real supporter and promoter of RIM and it's products. But lately RIM has been real hard to cheer RIM on. I like supporting Canadian companies. But what's going on RIM? I have owned three Blackberry phones and I was one of the first few to buy a Blackberry Playbook. I love [...]
Mass advertising and throwing tons of money at marketing is not always the most effective means of reaching today's customers. No one wants to be a number. {EAV_BLOG_VER:e7bfac329ae7375e} Big business is starting to discover that their efforts to reach customers is failing. People are tuning advertising out. Simply throwing more money at the problem is [...]
It's almost been 6 months since I have been trying to blog every business day. Writing a blog that much, demands a lot of my time. My wife sometimes wonders where I am and what I am doing. Business is like that to at times. If anyone tells you that business is easy and that it does [...]