Did you ever consider dropping your traditional media marketing for social good marketing? What would happen if you dumped your traditional media marketing and opted for this type of marketing? Adam at the Red Stag Tavern in Halifax is doing just this. https://www.youtube.com/embed/3q1IPf8aljQ?rel=0 This will be a topic of discussion for my Halifax social media [...]
When someone starts following you, that's the ideal time to start adding someone to a Twitter list. But what is the real benefit of adding someone to a list if you are a business? https://www.youtube.com/embed/9ksWoRLfCn4?rel=0 When you have a lot of followers on Twitter, you will find it hard to see the people you really [...]
One of these days, we will hear of another big Twitter hack. Do you know how to set up the Twitter 2 step verification system for safely securing your Twitter account? Here's a step by step video to help you learn how to get it done. Most Twitter account only have one user who need [...]
This week we will be talking about creating Twitter campaigns for business in my Halifax social media workshops. It's about putting together a series of tweets for a final moment on Twitter. Maybe it's a special. Maybe it's an event. Learn how Twitter can help you. https://www.youtube.com/embed/w03dzLjS0QQ?rel=0 Let's make an example company. Let's call it Halifax Tasty Chocolates. [...]
Do you want 4 tips on how to get more followers on Twitter? I created this video for my Halifax social media workshop participants. You can learn from it as well. https://www.youtube.com/embed/seTirTsC_7E?rel=0 Here are the 4 tips broken down: Add a good photo or avatar. No one wants to follow and egg. Make sure it's [...]
How long should your tweet be? We will talk about this in the Halifax social media programs this week. Length does matter when it comes to Twitter and using it for business. https://www.youtube.com/embed/ikNtxcrT_ME?rel=0 You should keep it under 120 characters so that one of your text gets cut off when your tweet is retweeted. One [...]
Your social media can be a great vehicle to let people know when accidents and emergencies happen. It can help people avoid blocked routes by enabling them to go around them. It can update people on current conditions during an emergency. It can actually save lives. Social media can do a lot of good in times of [...]
Social good can greatly enrich our communities. As a business, we can do a lot of good in our communities in Halifax, Dartmouth, Truro, Toronto and elsewhere. As a light in our community, our businesses can make social good happen and enrich the lives of others around us. https://www.youtube.com/embed/vefw1TENFm0?rel=0 So what is social good? Is it just [...]
You never know who is watching you as you engage others on social media. What you do with others can affect how others perceive you. It may determine if they want to connect with you in the first place, or not. Be good to everyone on your social media. What comes around, goes around. https://www.youtube.com/embed/SLTQ0K-rSIU?rel=0 [...]
Do you use your Facebook Page to help promote your business in Halifax, Dartmouth, Truro or elsewhere? I am not talking about just posting on your Facebook Page. Do you switch as your Facebook Page and travel around "LIKING" and "COMMENTING" as your Facebook Page? There is great benefit in doing so for you and [...]