LEA is short for Listen, Empathize and Act. This topic is coming to mind because I have to do a presentation before some instructors next Friday. As a Service Advisor at a Chrysler Store years ago, they taught this principle for customer service. This is a good principle to discuss in the realm of social media. This will really help you with your social media efforts.
Listening is key to hearing what people on social media are really saying. If you don’t listen, you will not hear what is happening on Twitter. A good connection or conversation requires engagement. And engagement requires that some one listen.
Empathy is important to understand what the person is really seeing and connecting in a heartfelt way. We understand where people are coming from and we can relate.
Act requires us to act on what we hear others say. It’s not good enough just to listen. A real connection requires action on your part. That makes a meaningful connection.
Klout is important for building your social media. This requires that you establish great influence. Great influence is established by listening, empathizing and acting. Influence does not just happen. You have to work hard on it. It requires LEA.
