Do you want to get more from your Twitter? Do you feel like your tweets are flowing down the Twitter river unseen? Here’s some advice for getting more out of your Twitter efforts. Sad to see Twylah no longer working. But what I learned made me better today.

The reality is that there can be a lot of noise on Twitter. Here is what I learned from using Twylah and talking with Eric Kim:

  • There are a lot of people and businesses out there creating tweets, hoping to get people to pay attention to them.
  • There are also a lot of people out there having many conversations that may not be important to your business efforts.
  • There is a lot of information on Twitter as well, more than you can possibly take in.

My friend Eric Kim (@kabaim), who was the creator of Twylah, had gathered some interesting data about Twitter and interactions around those tweets. Here is what he had to say:

  • Average ‘engagement’ time with a tweet ranges between 4-6 seconds (most people just scan large #s of tweets, but when they find one that interests them, they dwell there for 4-6 seconds, the time to read the tweet and decide what to do (e.g. respond, click on the link, etc).
  • Our data so far shows that for tweets posted through Twylah, when a viewer engages with the tweet and clicks on the link (that takes them to highly contextual Twylah blog page), the average time spent on the site is upward of 3 minutes
  • So in essence, Twylah extends a 6 second interaction to a 180 second interaction – a 30X boost in interaction time with your tweets.

When we look at Eric’s first point, we can see that a tweet has a limited life cycle. It can get quite easily missed on Twitter. If you’re going to spend time on Twitter creating tweets with the hope of getting seen by others, you’re going to need as much help as possible. If no one is interacting with your tweets, you could be wasting your valuable time. If you are a business, your time is limited.

I had been using Twylah for a long time. Twylah was essentially a blog of my tweets. I will really miss using Twylah.

Twylah and Twitter

4Jeff Brown on Twylah

Twylah did several things for my tweets:

  1. My tweets lived longer on the Internet when they are positioned on my Twylah blog.
  2. My tweets were categorized into sections that viewers may find very useful and interesting.
  3. Since my tweets were categorized into different sections, people could see what I Tweet about and see what my brand truly is.
  4. Once people had seen my tweets on my Twylah blog, they could be directed to my main website. This gave my main website more traffic.

With Twylah, there was a greater chance that my previous tweets could be discovered and interacted with because of a tweet that I sent out. In the world of trying to get more interactions, having a blog full of my tweets that people could discover was a great thing.

Here is what the Twylah brand dashboard looked like. This dashboard allowed me to stay focused on my brand and what was coming from my Twitter account. This brand dashboard also allowed me to find great information to share on Twitter around my brand topics.

Building Your Brand with Twylah

I want you to understand this: you can’t be all things to all people on Twitter. You need to find your niche and build there. If you’re going to use Twitter for business, you need to find your audience that will connect with your brand and your voice.

If you want to eliminate some of the noise on Twitter, you have to start with yourself. Having a brand focus is important for creating less noise and greater interactions with your Twitter audience. Twylah was a great tool fore making this happen. Loved it for my business and my social media branding on Twitter.

My by the way, I was not an affiliate of Twylah. When I see a good program or application that works, I like to share it with my social media friends. This was a good one that will be missed.

So please learn from these points, and try to do something new where you are at in your social media. If you learn one thing new each day and you put it into action, over time you will have developed some great skills and ability into your life and business.

So have a great day in business.