What you say about yourself is not as important as what others say about you. You might have a great product or service and say great things about them. But that is only so effective in the marketplace.

What is really effective is word of mouth by others. People trust the opinions of others more about your products and service than what you say about your product or service. A great video to watch is the Social Media Revolution Refresh 2 video.

This video has been around for quite a while. It really makes some powerful comments on where things are going and why it is important that you get good buzz about your business.

Make sure you watch for:

  1. Percentage of advertising that actually works for your business.
  2. Percentage of word of mouth that works for your business.
  3. And what would be the effects of a bad customer experience?

I have watched this video many times and I still learn from it. Take a watch again today and pick something from it to work on in your business.