Who is your social media really for? Is it for your business because you have to get your marketing out? Or is it really for your customers in Halifax, Dartmouth, Truro or elsewhere? What you choose will determine the success of your social media marketing. As I sat yesterday with two business women at a [...]
Social media is greatly affected by technology. While social media primarily requires social skills, it still does require some technology skills as well. When technology changes, you have to be able to keep up. What is your plan for keeping up? Whether we like it or not, there is learning involved with social media; especially when you [...]
Social media can be used to make our communities safer and more successful. Remember that crime not only costs the victim, it also costs our communities, and the local businesses in one way or another. Preventing crime can help reduce the drain on society. The Facebook Leave A Tip tab is working to make communities [...]
Your Facebook Page can help your business show up in a Google Search. For this to happen, you will need to consider how you can show up. Keywords are an important part of the process in showing up well on Google. One of the tools I like to check often is the Google Keyword Planner. This [...]
If you don’t make your post a “Top Story” on Facebook, chances are that no one will see your post in their Facebook News Feed. You will be wasting your time. If you are doing this for business in Halifax, Dartmouth, Truro or elsewhere, this makes it even worse. Here's some help for you and your business. With [...]
Mondays can be a hard start for many in business and at work. When you make your social media experience a positive one for others, you can really pick the spirits of others up. This can have a positive impact on your Twitter community in Halifax, Dartmouth, Truro and elsewhere. It can even have an [...]
Every Friday on Twitter, you get to recommend people for your followers to follow on Twitter. You will see the Twitter hashtag #FF in tweets. #FF stands for Follow Friday. This is a great way to highlight someone and give them a boost on Twitter. This is a great opportunity because you can help the [...]
Every now and then you see a message from a Twitter account that says... "Follower -1, Unfollowers - 0. I didn't know I was this awesome. Get your daily stats via justunfollow". Justunfollow [now Crowdfire] is a necessary social media tool, but many are very ignorant about how to set it up right and how it [...]
Forest Gump once said "Stupid is what stupid does". Despite how Forest Gump appeared in the movie, he actually was very smart, even in a simple way. But smart does not seem to be the everyday standard when it comes to business and social media usage. One has to be very careful about what one [...]
You know that you need to market your business to your customers. Whether you do business in Halifax, Dartmouth, Truro, Toronto or elsewhere, you need to get your message out in front of your customers. Your big concern is the amount of time it will take. Will there be a Return on Your Investment? First of all, let [...]