When someone does something nice for you, you thank them. When it's on Twitter, you still should thank them when possible. When someone puts the extra effort to share one of your tweets with their followers, as a retweet, you should thank them. Well how do you keep track of this in the first place [...]
McDonald’s did it in New Zealand. A franchise knowingly spammed the #EQNZ hashtag. This #EQNZ hashtag was reserved for emergency use; at least that’s what most of the people in that area thought. So don’t get any ideas about spamming a coming hurricane or a winter storm hashtag with your business opportunities or marketing. Here’s the tweet that a McDonald’s franchise sent [...]
We are seeing a lot of product placement in movies and TV these days. Make no mistake. This is all done on purpose. You need to think about this also for your business. When you are shooting a video, always take advantage of your surroundings. You might also include products that can promote yourself, your business and [...]
Your business social media efforts need to provide a Return On Investment. If you are putting your time and effort into creating social media posts, or you are paying someone to do it, you need to see results. But are there specific post types that work better for your business in Halifax, Dartmouth, Truro or elsewhere? [...]
Are you looking for an effective means to market to your customers in Halifax, Dartmouth, Truro, and elsewhere in Nova Scotia? Videos can help you achieve this goal. Why? Videos can get your message across quickly and effectively. They can be easily shared by others. Videos can help your customers see what you and your [...]
You should ask yourself this question before you embark on using social media for your business in Halifax, Dartmouth, Truro, Toronto or elsewhere. Just because social media is being used by a lot of businesses for marketing, it does not mean that you have to jump in blind. You need to determine if your business will benefit from using social media. When you do some [...]
Everyone wants their business to be recommended on social media regardless if it is in Halifax, Dartmouth, Truro, Toronto or elsewhere. Word of mouth recommendations are the heart beat for businesses everywhere. Social media recommendations are becoming just as important to business. I as stated in my last past [Video 17], you probably will have [...]
If you want a social media recommend, you will have to give a recommendation for someone on social media. Don’t wait for others to recommend you. Recommend others and they could recommend you. In an age where "What others say about you matters more than what you say about yourself", recommendations can go a long way to bringing you [...]
Great thoughts can just pop right into your head. These thoughts can really help you and others be encouraged, empowered and entertained. Do you have a plan for capturing them and using them for your business in Halifax, Dartmouth or elsewhere? Your social media efforts could benefit from sharing these thoughts. You need some way to [...]
Leaders are readers. They learn and expand their thinking by reading the thoughts of others. Social media is no different. If you want to be a leader in Halifax, Dartmouth and elsewhere, you are going to have to be a reader. You are going to have to grow beyond yourself. As you read the thoughts of great [...]