One of the most frustrating things I see around social media usage is that lack of ability by many to use the devices necessary to do social media well. Many struggle to use their computer, tablet or smart phone. People are not born with computer and social media skills. But they need learn how to use these [...]
One of the questions I get asked a lot by business owners in Halifax, Dartmouth and the rest of Nova Scotia, deals with the amount of time that one should being using social media throughout the day. How much time should we be really spending on social media for our business?
YouTube is one of the top search engines in the world. People consume and share lots of videos on a daily basis. As a business, you should consider creating and sharing videos on YouTube to increase your business visibility and generate business leads. Video can help people get to know you and your business better. People get [...]
Are you taking a wait and see approach to your social media marketing or are you being proactive as a business? A wait and see approach is the slow way to build your social media community in Halifax, Dartmouth or elsewhere. It's like sitting and waiting for the phone to ring. We can often see big equipment [...]
Social media minute video 8 gets you thinking about what really makes a good follower or a good fan. Do you know what to look for or how to create a good follower? If you are using social media for your business in Halifax, Dartmouth or elsewhere, you need to figure this out and learn [...]
This may seem to be a given, but you should use a different password for each of your social media accounts. Don’t use the same password. The only question now is this, "How do you keep track of all those passwords?" Here's some thoughts to help you stay safe. Passwords usage is one of the [...]
You have just taken a 3 hour workshop and now you are a social media expert. Good luck with that. Social media takes time to learn and get good at it. Don’t be fooled by people who say it’s easy. Using social media for business is work. Here's why. If you were going to use social media [...]
Social media can create a lot of visibility for your non-profit and your marketing campaigns in Halifax, Dartmouth, Pictou and elsewhere. Your message can spread faster via the masses than previous traditional media marketing efforts. Make sure you give social media a look. Word of mouth has always been a great tool for non-profit marketing. Now "World [...]
Twitter is a great way to get important news and information out to a lot of people quickly. Twitter is a powerful communication tool. You can use Twitter to update those people around about an accident or an emergency. When there is an emergency, think Twitter. Twitter can help you get information out about an [...]
Social media should be a two-way street. Social media should not be all one-sided. It should not only be about your business broadcasting all your offers or blasting your marketing efforts out to the masses. Here's how to get those conversations started in Halifax, Dartmouth and elsewhere. When you broadcast content, you are trying to shove your message down [...]