Social media minute video 8 gets you thinking about what really makes a good follower or a good fan. Do you know what to look for or how to create a good follower? If you are using social media for your business in Halifax, Dartmouth or elsewhere, you need to figure this out and learn how to create great followers or fans.

 

A follower or fan is someone who has clicked a button to begin reading what you are posting. It could be the Twitter “Follow” button or the Facebook “Like” button. These people are interested in connecting with you and your business. But is that all there is to the process? Is there something else you can do to make these people a vital part of your business?

Halifax-social-media-training-business

Why did the chicken cross the road?

Here are some key points that you need to understand, and act upon:?

  1. Once someone followers us or connects with us, we need to create some interactions with them. You might say that you are starting to build a relationship with your customer. On Facebook, Edgerank measures interactions and keeps people together based on those interactions. If Edgerank finds no interactions, people will drift away from each other. On Twitter, we are trying hard to get in front of them so that they don’t forget about us. We should put our customers on Lists so that they don’t disappear from our sight.
  2. If you want advocates and people who will refer your business, you need to take them beyond the run of the mill follower level. Relationship builds advocates.
  3. Your followers and fans need to become listeners and they need to be responsive as well. This is a process that you can call community building. This takes time and energy to build this community. But when you look at where traditional interruptive marketing is going, it is probably the only way you will be able to market your business in the future.

Think about what you are trying to achieve with those people around you. You want to convert your Twitter community, and all your other social networks, from followers to listeners. That’s when things really get interesting for you and your business. This is how your business is going to survive in the future.

So here’s to a great day in business for you.