In Chris Brogan's "THE BIGGEST SECRET OF SOCIAL MEDIA", Chris talks about the human experience of social media and what happens when you robotize social media. I like to think that I think like Chris on this one. As I speak with more social media consultants and those in the social media business, I see [...]
When a non-profit demonstrates extraordinary thinking in how it conducts business, for-profit businesses need to pay attention and learn. This is an awesome example of how tech can get the job done. I saw John Haydon post this on Twitter: His post got me curious and I posted this: Then John Haydon replied with the [...]
When it comes to seeing everything on Twitter and other social media applications, we are not seeing everything. A platform like Radian6 helps us see what we are missing. Have you ever wondered if you are seeing everything that is being said about your business? Have you wondered if you are seeing all the conversations on a [...]
In business, buzz is what you are trying to create. The problem with buzz is that we need something to measure it. We may believe that people are talking about us more than they actually area. The truth about business is that we have to generate some good word of mouth or buzz by others. We need [...]
Outside the Box thinking means that there is still a box somewhere that has not changed. Many old business models are not working . They are driving customers crazy. I have been talking to a few of my online and offline friends about business models lately. We have been discussing our frustrations with the "Old Business" models. In a [...]
I have been a real supporter and promoter of RIM and it's products. But lately RIM has been real hard to cheer RIM on. I like supporting Canadian companies. But what's going on RIM? I have owned three Blackberry phones and I was one of the first few to buy a Blackberry Playbook. I love [...]
I remember the Monty Python skit where the guys are fish in a fish tank. We see them saying good morning to each other over & over again. Good morning is a powerful way to start a conversation. What was funny about the Month Python skit was the fact that they kept on saying "Good Morning" over and [...]
Who do I connect with on Twitter? Don't you connect with everyone? These are some of the things I am looking for in a great Twitter connection. I love to connect with lots of different types of people on Twitter. There are so many interesting people yet to meet and get to know. But I [...]
Saul Colt describes Klout as "Not influence but audience". He further says "Real influence is getting people to change their mind or opinion on something…not introducing something to you…and all I see with most “influencers” is a lot of introducing you to things." Is Saul right? I am not a big fan of "Numbers" for [...]
Mass advertising and throwing tons of money at marketing is not always the most effective means of reaching today's customers. No one wants to be a number. {EAV_BLOG_VER:e7bfac329ae7375e} Big business is starting to discover that their efforts to reach customers is failing. People are tuning advertising out. Simply throwing more money at the problem is [...]