Just because you think you know what your customer wants in Halifax, Dartmouth, Truro, Toronto or elsewhere does not mean that you will resonate with your customers. You have to get into the mind of your customers and give them what they want. Not what you think they want. https://www.youtube.com/embed/paFICSA8JFw?rel=0 As business owners and marketeers, [...]
You need to schedule and then protect time to do your social media marketing or it will not happen. But how do you make time for your social media in Halifax, Dartmouth, Truro or elsewhere when you feel so busy already? Once you have your social media accounts set up, you need to determine which [...]
Who is your social media really for? Is it for your business because you have to get your marketing out? Or is it really for your customers in Halifax, Dartmouth, Truro or elsewhere? What you choose will determine the success of your social media marketing. As I sat yesterday with two business women at a [...]
Social media is greatly affected by technology. While social media primarily requires social skills, it still does require some technology skills as well. When technology changes, you have to be able to keep up. What is your plan for keeping up? Whether we like it or not, there is learning involved with social media; especially when you [...]
If you don’t make your post a “Top Story” on Facebook, chances are that no one will see your post in their Facebook News Feed. You will be wasting your time. If you are doing this for business in Halifax, Dartmouth, Truro or elsewhere, this makes it even worse. Here's some help for you and your business. With [...]
Mondays can be a hard start for many in business and at work. When you make your social media experience a positive one for others, you can really pick the spirits of others up. This can have a positive impact on your Twitter community in Halifax, Dartmouth, Truro and elsewhere. It can even have an [...]
Every now and then you see a message from a Twitter account that says... "Follower -1, Unfollowers - 0. I didn't know I was this awesome. Get your daily stats via justunfollow". Justunfollow [now Crowdfire] is a necessary social media tool, but many are very ignorant about how to set it up right and how it [...]
Forest Gump once said "Stupid is what stupid does". Despite how Forest Gump appeared in the movie, he actually was very smart, even in a simple way. But smart does not seem to be the everyday standard when it comes to business and social media usage. One has to be very careful about what one [...]
You know that you need to market your business to your customers. Whether you do business in Halifax, Dartmouth, Truro, Toronto or elsewhere, you need to get your message out in front of your customers. Your big concern is the amount of time it will take. Will there be a Return on Your Investment? First of all, let [...]
Your business social media efforts need to provide a Return On Investment. If you are putting your time and effort into creating social media posts, or you are paying someone to do it, you need to see results. But are there specific post types that work better for your business in Halifax, Dartmouth, Truro or elsewhere? [...]