You should ask this question before you embark on using social media. You need to determine if your business will benefit from using social media. When you think about who is using social media, you might be surprised.
Social media can fit many businesses. But before you rush into in, think about how it might work for your business. Where are your customers? Are they using social media?
If you are not sure, ask someone; maybe even your customers. You can even ask me 🙂
