You would be surprised by who is using social media for their business. Businesses are finding ways to enhance their customer experience through business to customer, and customer to business interactions. And it is paying off big time for business.
Let me share two stories with you. One is about a food truck that travels in a city to sell snacks for break time. As the tuck travels around the city, customers come up to the truck and buy food from it for break time. Now many of the food truck’s customers work in high rises. They have to time everything just right to get there on time, so that they don’t miss the truck, or they don’t have to wait too long. The food truck owner came up with a great solution. The owner uses Twitter to tweet their current location and information about any expected delays. This helps their customers get to the food truck at the right time without a lot of waiting. The owner also tweets with the customers along the way. This enhances the buying experience for the food truck customers. Who knew?
The second story revolves around a restaurant. The restaurant uses social media to highlight their food and also creates interactions between the customer and the staff; especially the cooks. Customers get to know who is preparing their meals. This enhances their meal time experience. This business put a face on their staff to their customers. Customers were now dining with their friends so to speak. This business is creating a “Cheers” like experience for their customers where everybody knows your name. Who knew?
I hope this gets you thinking about what you, as a business, can do for your customers. Look outside the box. See what you could be doing for your customers that would enhance their experience. Social media can very well be a useful social marketing tool that puts more happy feet into your place of business.
