It’s going to take time to build momentum on social media, unless you are Justin Bieber. Justin had success in just a very short time. But for the rest of us, building anything on social media is going to take effort and time. Are you prepared for the road ahead?

There are very few things that you can put very little time and effort into and be successful. In real-time, “effort in” usually results in “reward out”. If you can leverage your time through different actions, you may be able to see better results. If you want to be successful on social media, it’s going to take some effort; and in most cases time.

I tell participants, that I train, that they should be prepared to spend an hour each day to make a difference on social media. That 1 hour could be split up into 4 fifteen minute segments, or 6 ten minute segments. They can do their social media early in the morning, at lunch time or slightly after, before supper or after it and later that night. If they have a smart phone, it could help them as they go about their day.

Not sure when you would have time? Think about the time when you are in the checkout line and “Mrs. Slow as Cold Molasses” is ahead of you. This could be prime time to get a social media post out. Or how about the time you are waiting in an office for someone. There are moments throughout the day that are available to check your social media. One just has to recognize them and act.

By doing your social media at different times, you could end up in front of different groups from different time zones for example. Bottom line is this, you will have to be prepared to share on a regular basis. People need to see you and then they will connect with you if you are interesting to them.

I know you want to be successful. But it’s going to cost you some of your time. Also remember that it’s going to take time to build momentum as well. Be prepared to see gradual results. Remember that you are building for the long haul. You don’t want to be a fire cracker. There one moment and gone the next.

Your tweets should reflect this approximate makeup. They are only a suggestion to help you get started. You will adjust as you going along.

  1. 1/3 of your post should be chit-chat – conversational
  2. 1/3 of your post should be links to useful info, pictures and interesting material that should not be business related
  3. 1/3 of you post should be business related

This will give you a good mix of posts that others should find interesting. You will not risk becoming a broadcaster if you follow these percentages. You might even follow the 20/80 rule where 20% of posts are about your business.

There are programs you can use to help you with your social media as well. Want these blog posts to come to your email Inbox. They are free. Just sign up and read them when you can. I trust that they will provide great learning moments.