Social media is defined as “websites and applications that enable users to create and share content or to participate in social networking.” Social media training is then defined as the training of business to deliver social media content to potential customers.
From Social Media
Today will be my third day in Toronto at the Police Executive Workshop. I have learned a few things around social media, policing and the community that might be interesting to you. Social media is not new to policing. But what I have discovered is that police departments are at different places in their implementation of social media. Some [...]
I landed in Toronto early Tuesday morning and immediately I got to meet face to face some of the people I had connected with on social media. At the end of every social media connection, there should be a face to face as much as possible. Scott Mills meet me at the Toronto airport and [...]
This blog post is coming to your from the Halifax International Airport. If you are a trainer or a professional speaker, and you are good, you are going to have to travel. Today I am off to Toronto to deliver a social media workshop for Police Executives from Canada. This should be an interesting workshop [...]
Google looks at all your web pages and sites for load time. This factors in your Google Page Rank. Google has a tool for analyzing your page speed; and it makes recommendations. The tool is called Page Speed Online. You just put the URL for your web site in and watch as Google shows you the recommendations for [...]
Bruno Aziza wrote this "You might get thousands or millions of followers because of your brand, but if you don’t do anything to solve the basics of your customer systems, your social media strategy will ultimately fail" very early this morning. And Bruno is right. Your systems have to be customer friendly and useful. Let's even take [...]
I have been reading Amber Mac's book Power Friending. Amber brought up the point that consistency does count in your social media. Better to start off slow and work up to a level that you can handle, than to start strong and fade away. I am learning a lot about consistency with the new puppy that was [...]
Wikipedia states about QR Codes: "Although initially used for tracking parts in vehicle manufacturing, QR codes are now used in a much broader context, including both commercial tracking applications and convenience-oriented applications aimed at mobile phone users (known as mobile tagging). QR codes can be used to display text to the user, to add a vCard contact to [...]
Our customers are talking about our businesses with others. The only question is this: "Do we like what they are saying?" Are they singing our praises or are they telling others how bad of a job we are doing? Word of mouth is a powerful means for customers to share their thoughts about a business. Years [...]
I think of that phrase "What's in your wallet" from the TV commercial. You know the one with the vikings on it. They are trying to get you to think about what your credit card is doing for you lately. For me I get thinking about what I have been feeding Google lately. Every now [...]
"Just Tell Me What You Want", what you really really want. Catchy tune. It really gets you thinking. For me this is the point where I ask you what you want. How is this blog at helping you with your social media? This is where you can suggest things you would like me to write about [...]