Social media is defined as “websites and applications that enable users to create and share content or to participate in social networking.” Social media training is then defined as the training of business to deliver social media content to potential customers.
From Social Media
Most people who come to one of my social media programs in Halifax already have much of their social media set up. What they want is to know is this... "What can they do next to make their social media work?". Here's one social media tip to get us moving forward. https://twitter.com/4JeffBrown/status/555774541038125056 When it comes [...]
How we treat people at our business can affect how customers and our community sees us. The folks at F&R Auto Sales in Maine now have a great appreciation for the power of social media. How we treat the pizza man matters to those around us. Watch this video to see how a pizza deliver guy was demeaned, and [...]
One of the things about us and our business that will remain constant is our character. Character will either make our business, and our social media, rise or fall. Simply put, character matters to our customers. I love the Captain Kirk line... "Fool me once, shame on you. Fool me twice, shame on me!" To put it [...]
Imagine someone walking up to you at a business networking event and saying this to you... "Hi! Want to buy a house?" They go from stranger to sale in one step. And then they walk away. How would that make you feel? If we would not like this to be done to us face to [...]
I went to play the songs off my phone on my Honda car stereo, and there was nothing there. Why could I not access my music from my phone? I felt my phone holder, and the phone was not there. I was approximately 1/2 hour away from home and I heading to Halifax to deliver [...]
There are lots of social media accounts that interact with others, and lots that don't interact with others. Some just want to get their stuff onto their social networks and leave. If people are not interacting with others, can they be really missing out on great opportunities? The truth is that many people don't want [...]
One of the dangers of posting to our social media networks is broadcasting. When we broadcast to our social networks, we can be perceived as "It's all about us" and worse, we could become boring and irrelevant. Whether our business is in Halifax, Dartmouth, Truro or Toronto, we need to mix things up. Here is a social media [...]
One of the first things people want to know when I talk about Twitter is this... "What is a hashtag?" It's strange that people keep hearing about it, but they still do not understand what it is. So here's some information on what a hashtag is and what it can do for you. For some, understanding [...]
If we are going to show up well on social media, we are going to have to excel at putting things out there that are either useful or interesting. There is so many things competing for the eyeballs of the masses. To succeed, we need to put a lot of thought in what we are doing. Sometimes the more [...]
How do I make time for my social media as a business? Traditional marketing is encountering problems with return on investment. Social media is opening new opportunities in digital marketing. How can I find time to do social media and run a business? Manage and schedule social media: You can use a social media application like Buffer [...]