The Better Business Bureau has been used in latest Email scam. This email has been making the rounds throughout North America. Don't be fooled by this one. >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> Attn: Owner/Manager The Better Business Bureau has been filed the above mentioned complaint from one of your clients on the subject of their dealings with you. The detailed [...]
What is the focus of your business? Profit or significance? Should there be one preferred over the other? Do they produce the same outcome? I read a great book this Sunday, and one of the points the book brought up was this: "Are you working your business for profit or are you working your business to create [...]
Up selling is part of most businesses these days. But does your up selling make sense to your customers? This morning I went to get my coffee at the Elmsdale MacDonald's. They have great coffee there and the staff are usually friendly. It's a great way for me to start my social media training off. [...]
It used to be that big business set the rules and the little guy had no say. Times have changed and the everyday Joe has a voice that cannot be denied. Looking at all the protests on Wall Street and throughout the world, it appears that the average person has found a voice in the [...]
I remember a saying I heard many years ago that went like this... "Don't forget in the darkness what you know to be true in the light." What this means is this, when things don't look good because you cannot see ahead, don't forget what you already know to be true. If you have set [...]
It might surprise you that you could becoming more famous by the minute; for your poor customer service and such. Here's how. Years ago if someone had a problem with your business, they told 10 friends and that was it. Today they can jump on social media and quickly tell tens of thousands of people [...]
Part of the Brand experience is how you communicate with your customers. Is your communication style consistent, recognizable and memorable? If branding involves customer experience, and it does, then how you communicate to your customers says a lot about your brand. Your communication streams need to be consistent, recognizable and memorable. Consistent Communication Branding If you are [...]
Don't rely of the Big WOW for your customer service. Good consistent customer service makes better customers. If your customer service is not good on a consistent basis, don't rely on winning them over with the occasional big WOW. This produces uncertainly and unrealistic expectations in your customers. It's better to let your customer experience [...]
You never know who is watching your brand. One thing for sure, you need to be consistent in all your customer touch points. You could be missing opportunities. One of my customer touch points is my blog and my web site. It never fails to amaze me who is checking out my blog and my [...]
There is more to branding than just the look of your material. Branding is also the experience that your customer has with your business. Even this must be consistent, recognizable and memorable too. Peter Sickles, from AlphaSearch, added some thoughts on Google+ regarding my blog post yesterday. He said the following... " The biggest mistake people and [...]