It might surprise you that you could becoming more famous by the minute; for your poor customer service and such. Here’s how.

Years ago if someone had a problem with your business, they told 10 friends and that was it. Today they can jump on social media and quickly tell tens of thousands of people instantly.

As a business, you need to monitor what is being said about you. You really have to offer good customer service as well as handle customer concerns once they are brought to you.

Here’s an example from Rob Cairns @RobCairns, who has created a “Customer Service Hall Of Shame” website on people and businesses that have failed miserably after attempts to correct problems privately.

Customer Hall of Shame by Rob Cairns

Take a look and imagine your business there. How do you feel? What could this do to your business? Who is this Frank guy and what has he done to get on this blog?

These people and businesses on the Customer Service Hall of Shame have failed to address issues in private; before it ever went on to the Internet. And to clarify this point, if you have a issue with a business, connect with them privately first. Call, Email and use what ever means you can to solve the issue offline. Do not go right to social media to fix an issue first! If you don’t find a solution, take it to the next step. You might find others as well with the same issue.

So as a business, you need to be aware that this can happen to you. You need to monitor what is being said about you so you can attempt to fix the problem. Make every effort to fix problems before they they become mountains. Ignore them at your own peril.