Learn from this customer service nightmare. My wife originally called Bell customer service to inquire where the iPad they promised her was. It was part of a signing bonus for coming on as a Bell FibreOp customer from Eastlnk. We had it on paper thank God. Here's how the story unfolded and some learning points from [...]
Would you like to get more interactions from the content you post? Would you like to resonate better with your customers so that you create more loyalty? That's what you are trying to do. Would you be surprised that you might be doing business backwards? To set the stage, watch this video from Simon Sinek called [...]
As I listened to a speaker share this idea, I saw how it could be used to change how a business operates and how it uses social media. Don't take my word for it. Check this tweet out that came out of my Halifax social media program. https://twitter.com/susankeddy/status/385458589646602240 If you want me to create a [...]
At a wedding, I had a chance to listen to two guys in business. They were talking about how the trucking business was changing for the worst. They were experiencing the reality of change in business. The reality is that the guy that sold horses years ago had to change to selling cars. He probably [...]
Businesses in Cole Harbour, Nova Scotia are learning how to use social media for marketing and increasing their visibility. I had the pleasure of delivering the first night of training last night. It was great to see businesses from Cole Harbour, Halifax and Dartmouth present. Here are a few thoughts on what they have learned [...]
Just think about how many emails you send each day. Want a free and an effective way to promote your business social media? Promote your social media in your email signature. It's free and it's easy. And chances are, you send a lot of emails. Here's some thoughts to help you do better with email signatures: You [...]
People will be persuaded to hire you and your business based on what they see others saying about your business. This is why you should be asking for testimonials and recommendations from others after you have done business with them. It's not good enough for you to post information about your business and it's successes. [...]
When you can’t find something either in business or the social media realm, think about creating it yourself. If you can create it, think about starting a conversation that might cause others to create the thing collectively. This is the spirit of innovation. First manned flight [ Image from: http://airandspace.si.edu/exhibitions/wright-brothers/online/fly/1903/index.cfm ] History is full of [...]
Do you have a place where customers can sing your praises on your website? Or do you have everything set up on your website for customer complaints? Both need to be planned for. But one needs to be expected more. What are you expecting more of? Are you offering customer service that makes your customers go [...]
LEA is short for Listen, Empathize and Act. You will respond better to others when you use LEA.. When I was employed as a Service Advisor at a Chrysler Store many years ago, Chrysler taught this principle for delivering superior customer service. This is a good principle to discuss in the realm of social media [...]